Our Story

Why Ward Brothers?

Visit Ward Brothers today and enjoy a unique shopping experience!

We have over 100 beautifully displayed room settings at our Waterdale store showcasing the very latest designs of every leading brand name supplier from around the world.

From Duresta’s luxurious, handmade English upholstery through to the exciting new contemporary leather designs of Ekornes ‘Stressless’; you will be spoilt for choice. Our Dining collection is sure to appeal to every taste from traditional solid oak of Old Charm through to sleek, modern style of Skovby. Our Bed selection has a bed for every room in the house - and for every budget! From Vi-Spring’s handmade 100% natural pocket divan sets, to Tempur’s unique pressure relieving mattresses and pillows, you will not be disappointed. And our superb bedroom furniture offers the modern fitted look of Wiemann, the warm tones of real wood from Ercol and the clean painted finishes of TCH.

We would like you to visit the store, enjoy a complimentary cup of coffee and browse at your leisure. We do not employ high pressure sales staff; however our experienced team are readily available to offer you any help and advice you may need to ensure you make the right choice for your home.

Whatever your taste and whatever your budget we can guarantee your visit will be enjoyable and worthwhile.

Our History

The birthplace for Ward Brothers Furnishers Ltd came over 95 years ago at Cemetery Road, Doncaster. It was here that Brothers Fred and Tom Ward began their cabinet making business, in 1919.


The last 95 years have seen the business grow and move from Cemetery Road to Waterdale, Doncaster. We now stand as one of the largest independent retailers in Yorkshire. Remaining a family run business, we are now onto our 4th generation and it’s this continuity that has allowed us to stick to our values.


Even back then, quality and service was key, so they’d beautifully craft their own furniture and deliver it by horse and cart. A great deal has changed since then, but our philosophy stays the same; quality and service are the ingredients to success.